This can range from asking your editor or chief of staff what the press conference is about to a full-scale search through your local reference library for background material. Disadvantages There are disadvantages to the media in press conference, the major of which is that it is more difficult to get an exclusive story from press conferences.
Complete and accurate coverage also includes gathering information beforehand. As with a speech or a meeting, you should make good notes of what is said.
It is usual for the person who called the press conference to say what they want first then allow the journalists to ask questions. Founded 25 years ago, ABC is dedicated to the U.
There are ways of getting round this problem which we will discuss later. This may be true, but keep an open mind to the possibilities. An easy way to ruin your relationship with the news media is to send a bad press release. Also use your contacts outside the newsroom for background information. This could be a public servant, a secretary or a press officer.
Research is a priority. If there are many journalists present, sitting in the centre of the front row will ensure that you are not overlooked at question time.
Organize your material from the press conference in a logical, coherent fashion. You might even want to rewrite the press release to fit their beat. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Press conferences are usually called to present the latest development of something, whether it is a financial policy or a mass murder.
Phrase all your questions either a to clarify statements you did not understand or b to get new information. For example, if a police chief says they are hunting an escaped criminal you should automatically ask if they have a picture of the man for publication. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
If well written, a press release can result in multiple published articles about your firm and its products. Your background material must, therefore, be as up-to-date as possible. If you suspect that this is the case, you should try to get a promise that you will be allowed to ask other questions at the press conference itself.
Write it like a reporter would write it. To achieve press-worthiness, think like your editors while you write. We give advice on what to do at press conferences and how to write stories from them.
Center a compelling headline on your page that allows an editor to quickly grasp the value that your conference would bring his readers. Promoters try to convince journalists that by getting them all in the same place at the same time the topic is of great importance, when often it is nothing more than free publicity or advertising.
And that can mean new prospects contacting you asking you to sell to them. Write "For immediate release" at the top of the page. Align this flush left. Center a compelling headline on your page that allows an editor to quickly grasp the value that your conference would bring his readers.
UnCommon News. Writing Commons March ; Discuss the purpose of a press conference. Press conferences can be held for positive news like the announcement of a new hospital wing that will increase the health care services available to the community.
It can also be held to clarify information regarding the CEO’s trip to Chile. Press conferences can be held for positive news like the announcement of a new hospital wing that will increase the health care services available to the community.
Press releases can be a great source of news and inspiration for writers and journalists. A good release makes it easy to write a news story, blog post, or other article, but a bad release makes it so much tougher.
Milos Zeman announced a press conference for Thursday, but instead of briefing reporters, he had two firefighters in protective gear help him burn a huge pair of red underpants in front of them.
How to Write a Press Conference Story by M.T.
Wroblewski - Updated September 26, You don’t have to be a reporter or writer in a major metropolitan city like Chicago to experience an exhilarating news conference.How to write a press conference news story